Moderating Focus Groups
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Moderating Focus Groups

A Practical Guide for Group Facilitation

Greenbaum, Thomas L.

Description

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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Bibliographic Information
Publish State
Published
Language
English
Readership
Professional and scholarly
Responsibility
Thomas L. Greenbaum.
Publisher / Imprint
SAGE Publications / SAGE Publications, Inc
Publication Country / Place
California / Thousand Oaks, Calif.
Title Identifier (ISBN/ISSN)
9781452251752 / 0761920447
Published Date
November 1999
Primary Price
49.99 GBP
Pages
264
Page size
23
Illustration
Illustrations
Biblio Notes
Includes index.
Reference Code
BDZ0002510451