Moderating Focus Groups
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Moderating Focus Groups

Krueger, Richard A.

Description

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.

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Bibliographic Information
Publish State
Published
Language
English
Readership
College - higher education
Publisher / Imprint
SAGE Publications / SAGE Publications, Inc
Publication Country / Place
United Kingdom / London
Title Identifier (ISBN/ISSN)
9781452249995 / 0761908218
Published Date
July 1997
Primary Price
33.99 GBP
Pages
136
Series
Focus Group Kit
Series Part
4
Reference Code
BDZ0001287077