Media Economics

Applying Economics to New and Traditional Media

by Hoskins, Colin; McFadyen, Stuart M.; Finn, Adam

Description

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.

 

Rights Information

WORLD

Thank you for proceeding with this offer.

SAGE Publications has chosen to review this offer before it proceeds.

You will receive an email update that will bring you back to complete the process.

You can also check the status in the My Offers area
Bibliographic Information
  • Pub date: June 2004
  • English
  • 9781452264332 / 0761930957
  • United Kingdom
  • Primary Price: 44.99 GBP
  • Pages: 368
  • SAGE Publications / SAGE Publications, Inc
  • Publish State: Published
  • Responsibility: Colin Hoskins, Stuart McFayden and Adam Finn.
  • Page size: 24
  • Illustration: Illustrations
  • Biblio Notes: Formerly CIP.
  • Reference Code: BDZ0006181986