McQuail's Mass Communication Theory
Follow
Request Content Preview
Message Rights Holder
Rights Information
WORLD

McQuail's Mass Communication Theory

McQuail, Denis

Description
A companion website is available for this text

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.

The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.

Fully up-to-date, this new edition includes:

- New boxed case studies on key research publications, familiarizing students with the critical research texts in the field

- A new streamlined structure for better navigation

- More definitions, examples, and illustrations throughout to bring abstract concepts to life

- Major updates on new media, globalization, work and economy

McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

Category


Rights Contact
View Profile:    Rights Team
Company:    SAGE Publications

View Rights

Click rights type to view details

Publishing (Print)

Publishing (Digital)

Audio

Large Print

Tv, Film & Dramatisation

Anthology & Quotation

Radio & TV Straight Reading

First Serialisation

Second Serialisation

Book Club

Digest

View Permissions

Click permission type to view details

Photocopy for general business or academic use

Use in electronic course materials

Use in print course materials

Use in other digital publication

Use on other print publication

Share content electronically

Bibliographic Information
Publish State
Published
Language
English
Responsibility
Denis McQuail.
Publisher / Imprint
SAGE Publications / SAGE Publications Ltd
Publication Country / Place
California / Los Angeles, Calif.
Title Identifier (ISBN/ISSN)
9780857023223 / 1849202915
Edition
6th edition
Published Date
February 2010
Primary Price
25.99 GBP
Pages
621
Page size
24
Illustration
Illustrations
Biblio Notes
Previous ed.: 2005.
Reference Code
BDZ0008947890