Handbook of Services Marketing and Management

Description
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.

A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.

Rights Information

WORLD

Thank you for proceeding with this offer.

SAGE Publications has chosen to review this offer before it proceeds.

You will receive an email update that will bring you back to complete the process.

You can also check the status in the My Offers area
Bibliographic Information
  • Pub date: November 1999
  • English
  • 9781412973649 / 0761916121
  • United Kingdom
  • Primary Price: 65 GBP
  • Pages: 536
  • SAGE Publications / SAGE Publications, Inc
  • Readership: College - higher education
  • Publish State: Published
  • Responsibility: edited by Teresa Swartz and Dawn Iacobucci.
  • Reference Code: BDZ0002508185