Watch the characters in this extraordinary business novel as they meet the challenge, struggle and grow. Share in Ian's transformation, and join the author in observing key messages as the adventure unfolds.
Part entertaining novel and part enlightening textbook - FruITion takes
the reader through a discovery process revealing indispensable messages about
the next generation of strategies for Information Technology.
- Jeremy Hall, Managing Director, IRM UK Strategic IT Training
FruITion brings vividly to life the issues of being a CIO in today's
corporate world and how IT, when properly integrated into the objectives of a
business can drive massive value creation. His insights into how to win the
engagement war and bring technology strategies alive for the non technical are
absolutely spot on.
- Steve Adams, COO and Managing Director for Card Services, Euronet Worldwide
The modern CIO is to be seen as part of the business rather than a
service provider to the business. Chris Potts is at the forefront of thinking
that will put us all there if we act on his inspiration.
- David Brown, CIO of Scottish Water
More from the author, Chris Potts
The debate over the CIO role, and about the extent to which it should be about business or technology, is taking place in an increasing vacuum of strategic context. Some CIOs have abandoned strategy altogether, while others persevere with a traditional IT Strategy founded in the mindset of the mainframe era. Meanwhile, business managers and staff continue to develop their knowledge of technology and understanding of how to exploit it. There seems to be a presumption that the next-generation strategic purpose of the CIO will be an incremental step on from what has gone before - significant, maybe, but still incremental. What if the CIO's new strategic context is not incremental but disruptive, requiring a very different mindset and skillset? And, most crucially, what if the corporate strategists - rather than the CIO community - are the ones deciding what context is? Their offer to the CIO: you can become one of the corporate strategists like us, but not with your traditional scope and approach to strategy. What does that offer look like and what does it mean for incumbent CIOs and the people who work for them?
Chris Potts works with executives and CIOs in industry-leading companies around the world, formulating and executing the new generation of corporate strategies for exploiting IT. He delivers public seminars that are founded on his own breakthrough work with clients, and has provided training to some of the worlds leading consultancies.
World rights available.