Focus Group Practice

Description
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
Rights Information

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Bibliographic Information
  • Pub date: January 2004
  • English
  • 9781847877154 / 0761966900
  • United Kingdom
  • Primary Price: 18.99 GBP
  • Pages: 184
  • SAGE Publications / SAGE Publications Ltd
  • Publish State: Published
  • Responsibility: Claudia Puchta and Jonathan Potter.
  • Page size: 25
  • Biblio Notes: Formerly CIP.
  • Reference Code: BDZ0005897081