Developing a Market Orientation
Follow
Request Content Preview
Message Rights Holder
Rights Information
WORLD

Developing a Market Orientation

Deshpande, Rohit

Description
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications.

This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

Category


Rights Contact
View Profile:    Rights Team
Company:    SAGE Publications
Thank you for proceeding with this offer.

SAGE Publications has chosen to review this offer before it proceeds.

You will receive an email update that will bring you back to complete the process.

You can also check the status in the My Offers area
Bibliographic Information
Publish State
Published
Language
English
Readership
College - higher education
Responsibility
edited by Rohit Deshpandâe.
Publisher / Imprint
SAGE Publications / SAGE Publications, Inc
Publication Country / Place
California / Thousand Oaks, Calif.
Title Identifier (ISBN/ISSN)
9781452263168 / 0761916938
Published Date
April 1999
Primary Price
39.99 GBP
Pages
328
Reference Code
BDZ0001725259