A Workbook for Beginners in Design Thinking “Design thinking” is no silver bullet for hip start-ups and corporations seeking to blow away the cobwebs from their outdated processes. Rather, design thinking is a unique problem-solving strategy that will move your company forwards. It’s also a mindset – one that views problems from a variety of angles to ensure that people’s true needs are being met. It is a process that lays equal focus on the problem and the solution. As part of a multi-layered process, design thinkers take conventional solutions and apply them to other areas or issues. They identify needs or observe a problem, separate it from its context and take gradual steps towards the end goal. This is a helpful approach for a complex world. The development of innovative products call for such approaches: inventive thinking with a focus on radical customer benefit and the fulfilment of needs. This is how firms can secure a competitive advantage. The first book to incorporate design thinking into the everyday running of a business A beautifully designed guide for direct practical application of the design thinking method Tools, tips and examples from real-life projects
Ingrid Gerstbach is a business psychologist, a management consultant and an expert in design thinking and innovation management. She describes her role as that of a “development worker” for business, helping them to uncover innovations, new potential for success and sustainable ways to create value.