Corporate Social Responsibility in India
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Corporate Social Responsibility in India

Agarwal, Sanjay K

Description
Corporate Social Responsibility in India is arguably the first comprehensive, well-researched book on the subject in the country. The author uses Indian examples, case studies and CSR role models from the Indian industry to explain the gap between Indian business needs and current practices. Practices and researches in economically developed countries have also been used extensively. As the Indian industry begins to enter international markets, it is going to be imperative to integrate CSR with business goals for long-term sustainability and healthy economic, social and environmental impact.

The book helps in understanding the meaning of business beyond financial numbers and tries to explain how even CSR can be used as a marketing tool and for business benefits. It dwells comprehensively upon the concept of CSR, from its inception as philanthropy till its journey to a form where now it is mandatory to be sensitive about CSR in businesses.

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Bibliographic Information
Publish State
Published
Language
English
Responsibility
by Sanjay K. Agarwal.
Publisher / Imprint
SAGE Publications / Sage Publications Pvt. Ltd
Publication Country / Place
India / New Delhi
Title Identifier (ISBN/ISSN)
9788132100027 / 0761936289
Published Date
May 2008
Primary Price
19.99 GBP
Pages
352
Page size
22
Illustration
Illustrations
Reference Code
BDZ0008864528