Communication Planning
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Communication Planning

An Integrated Approach

Devereaux Ferguson, Sherry

Description

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.

Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

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Bibliographic Information
Publish State
Published
Language
English
Responsibility
Sherry Devereaux Ferguson.
Publisher / Imprint
SAGE Publications / SAGE Publications, Inc
Publication Country / Place
United Kingdom / Thousand Oaks
Title Identifier (ISBN/ISSN)
9781452263564 / 0761913130
Published Date
August 1999
Primary Price
45.99 GBP
Pages
280
Page size
24
Illustration
Illustrations
Series
SAGE Series in Public Relations
Series Part
1
Reference Code
BDZ0001815862