Building Strategy from the Middle
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Building Strategy from the Middle

Reconceptualizing Strategy Process

Floyd, Steven W.; Wooldridge, Bill;

Description

This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. Part I reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.

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Bibliographic Information
Publish State
Published
Language
English
Readership
Professional and scholarly
Responsibility
Steven W. Floyd and Bill Wooldridge.
Publisher / Imprint
SAGE Publications / SAGE Publications, Inc
Publication Country / Place
United Kingdom / London
Title Identifier (ISBN/ISSN)
9781452221847 / 0761906444
Published Date
March 2000
Primary Price
34.99 GBP
Pages
216
Series
Foundations for Organizational Science
Reference Code
BDZ0002603825