Brands, Consumers, Symbols and Research

Sidney J Levy on Marketing

by Levy, Sidney J.; Rook, Dennis;

Description
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.

Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

Rights Information

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Bibliographic Information
  • Pub date: August 1999
  • English
  • 9781452264592 / 0761916970
  • California
  • Primary Price: 43.99 GBP
  • Pages: 608
  • SAGE Publications / SAGE Publications, Inc
  • Readership: College - higher education
  • Publish State: Published
  • Reference Code: BDZ0001861877