Beyond Consumer Marketing
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Beyond Consumer Marketing

Sectoral Marketing and Emerging Trends

Panwar, J S

Description
Consumer marketing, aimed primarily at the urban middle-classes, has dominated the imagination of marketing strategists in India. However, in the race to capture the consumer sector, some of the crucial and upcoming sectors of the Indian economy, which are gathering considerable momentum after economic liberalization, have escaped a close and rigorous examination.

Beyond Consumer Marketing presents a holistic and comprehensive analysis of some these emerging sectors of the Indian economy. It begins with an overview of the present marketing situation in various sectors of the Indian economy. J S Panwar then provides a detailed, micro-level discussion of a variety of key areas including:

- Agricultural and rural marketing
- Services marketing
-Non-profit and social marketing
- Time-based competition
- E-commerce in marketing
- Packaging and branding
- Retailing
-Consumer rights and environment protection
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Bibliographic Information
Publish State
Published
Language
English
Responsibility
J.S. Panwar.
Publisher / Imprint
SAGE Publications / Sage Publications Pvt. Ltd
Publication Country / Place
India / New Delhi
Title Identifier (ISBN/ISSN)
9788132101833 / 0761932585
Published Date
September 2004
Primary Price
19.99 GBP
Pages
496
Page size
22
Series
Response Books
Reference Code
BDZ0006430139