The Definitive Book of Branding
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The Definitive Book of Branding

Kompella, Kartikeya

Description

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. 
 
The book walks the reader through the different ways in which brands drive the company’s strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries.

It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.

 
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Bibliographic Information
Publish State
Published
Language
English
Publisher / Imprint
SAGE Publications / Sage Publications Pvt. Ltd
Title Identifier (ISBN/ISSN)
9788132117735
Format
Print
Published Date
January 2014
Primary Price
24.99 GBP
Pages
440