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How both sides can win
'Franchising: How both sides can win' is packed with real-life case studies and key insights from the owners and operators of successful franchise systems (including Domino’s Pizza, Costa, SSP, Spar, TGIs, Dunkin’ Donuts, SSP, Häagen Dazs, Café2U, Snappy Snaps, Budgens, Ramada Encore, Burger & Lobster, GlobalBrand, GlassesInc), this book is THE essential contemporary guide for aspiring Franchisees or ambitious Franchisors. Drawing upon the extensive academic and operational experience of the authors – Chris Edger is a multiple author on service-based operational excellence and Andrew Emmerson has led the growth of some of the most successful international franchise systems in recent times – this book provides comprehensive advice on how franchisors and franchisees can avoid potential elephant traps and lays out the key success factors that enable both parties to win. Written in an informative, accessible style without abandoning any of its empirical rigour, this book is essential reading for ‘newbie’ Franchisees and Franchisors or for anybody working in franchising who wishes to drive outstanding performance.
Professor Chris Edger holds the Chair of Multi-Unit Leadership at Birmingham City Business School (BCBS), Birmingham City University, UK. He also teaches at the University of Birmingham and Warwick Business School UK, where he is the winner of several teaching excellence awards on the Warwick MBA Programme. Having authored the books Effective Multi-Unit Leadership (2012) and International Multi-Unit Leadership (2013) he is frequently called upon to comment on retail issues in the UK media. Andrew Emmerson is the owner of the Emmerson Development Company which advises SMEs and large companies on franchising. Until 2014 he was UK Executive Director of Franchising and Development for Domino’s Pizza, having previously held senior executive positions leading/developing/rolling-out Millie’s Cookies (UK), Upper Crust (Europe) and Dunkin’ Donuts (US). Andrew is currently non-executive chairman of the Snappy Snaps chain, a non-executive at Hotcha and The Victorian Chop House Company and co-owns three Dunkin’ Donuts franchises in the US. Andrew holds an LLB Hons (University of Liverpool).